In a world where communication is ceaseless, Amber Daines emerges as a seasoned leader, boasting over 26 years of experience. She is not merely a Founder and Crisis Communications Expert; she is the storyteller of resilience, the navigator of complex PR waters, and the architect of helping others build, maintain, and repair their reputations.

Amber's journey is a tapestry woven through the corridors of power, from navigating the storm of the Banking Royal Commission to restructuring ASX listed companies and national associations. Her strategic prowess has been honed across continents, within government organizations, non-profit groups, and corporates, making her a global connector with an extensive network spanning Australia, Asia, the USA, UK, and Europe.

Beyond crisis management, Amber empowers CEOs and business leaders, shaping PR strategies, refining stakeholder relations, and honing business communications for the present and the future.

Agility in PR

Founded in 2017, Bespoke Co. had humble beginnings with just a single beauty client and $1,000 in the bank. Amber's decision to leave a secure full-time position in marketing and fundraising at the age of 30 paved the way for this venture. Initially drawn to PR freelancing and writing, she discovered her passion for running her own PR agency, leveraging her media connections and news sense developed during her time as a journalist.

While traditional media played a predominant role in the early years, the evolving landscape now demands a keen understanding of various digital communication platforms. Bespoke Co. adapts by embracing emerging platforms and maximizing digital communication strategies, from live TV interviews to podcasts to blogs and videos. Despite the transformative journey, the company continues to uphold the importance of securing meaningful earned media coverage.

Media Training Redefined

Bespoke Co. specializes in holistic business-to-business communications, offering services such as crisis PR, training, and reputation building across various industries. Notable clients include Westpac, eBay, AMP, Qantas, Booktopia, and Sephora, as well as non-profits like The Australian Water Association and Wesley Mission.

What sets Bespoke Co. apart is its holistic approach to crisis management, focusing on creating long-term resilience for companies and leaders. Bespoke Co. offers bespoke media training conducted by Amber and a team of seasoned ex-journalists who bring a credible understanding of how to deliver successful media interviews. The training is customized to clients’ campaign goals, ensuring effectiveness and relevance.

Amber’s dedication to staying ahead in the PR industry is evident in the launch of two innovative products since 2021. The first is podcast training, drawing on her experience hosting the successful ‘Politics of Everything’ podcast. The workshops help clients produce their own content, providing control over messaging and communication. The second product, set to launch in 2024, is an ESG (environmental, social, and corporate governance) tool named ‘ESG4PR.’ This world-first innovation enables smaller companies to benchmark and measure their communications performance in ESG matters.

PR for Every Industry

Bespoke Co. operates across various sectors, excelling in leveraging ideas to the media, shaping opinions for decision-making opportunities, and ensuring effective communication regardless of the industry. Amber emphasizes that effective communication is crucial for brand longevity, especially in today’s 24/7 media world.

Media Mastery

Amber recognizes the enduring relevance and rarity of media relations as a skill. Having trained nearly 6000 leaders across diverse sectors, Bespoke Co. focuses on effectively managing media interviews, whether for crisis campaigns or new product launches. The agency ensures clarity on necessary steps and aligns communication strategies with their activities.

Technology, Sustainability, and Human Expertise

In navigating the evolving landscape of media and communications, Amber ensures that Bespoke Co. benefits from an intergenerational workforce, tapping into diverse experiences and ideas to employ both cutting-edge technology and time-tested insights. The agency emphasizes the significance of human insights, analysis, and expertise in delivering exceptional PR services.

Sustainable Growth Through Collaboration and Continuous Learning

Bespoke Co. prioritizes sustainable growth through a collaborative approach, incorporating client insights and industry best practices while continuously learning and evolving to meet changing market demands.

More Meaningful and Impactful Campaigns with ESG Focus

Amber’s future vision for Bespoke Co. revolves around making clients’ campaigns more meaningful and impactful, leveraging the right technology and continuously refining approaches to meet evolving client needs. The development of the new ESG tool further exemplifies Amber’s commitment to effective communication and sustainability in the business landscape.